Sitios Web: Las Pequeñas
Empresas Autor:Lic. Genaro D. Salom
Cada día se nos hace más obvia la necesidad de que
para poder competir exitosamente la presencia en el
Internet es una herramienta indispensable. El tener una
cuenta de correo electrónico no es, por ningún concepto,
la solución. Presencia en el Internet significa el
tener un Sitio Web propiamente hospedado y que este sea
dinámico, opuesto a estático.
Muchas de las pequeñas empresas están dándose cuenta
de que, de hecho, esta importante herramienta (Web Site)
es de suma importancia para el crecimiento y la inserción
en los mercados nacionales e internacionales y la
recopilación de informaciones importantes para la
empresa. Pero dado a los costos, conocimientos,
mantenimiento y, siendo quizás la más importante razón, el
temor a las NTIC’s (Nuevas Tecnologías de la Información
y Comunicación) miles de miles de empresarios no han dado
el salto tecnológico, lo que puede significar el éxito o
el fracaso.
Es importante adquirir los conocimientos necesarios
para lograr el más importante paso de cualquier empresa,
la presencia en la Web. Por ello veamos brevemente lo que
conlleva el poder tener una página Web.
Estructura del sitio Web
Existe un compromiso entre funcionabilidad y
estética. En otras palabras, a un costo x, a veces
sumamente alto, se puede tener un sitio Web fabuloso; pero
esto no significa que este sea funcional o que sea
dinámico. Por otro lado, es factible tener un sitio Web sencillo a un costo accesible que sirva a la empresa, no
la empresa sirviendo al Web Site y que a la vez sea
dinámico también.
Dinámico: significa que este, mediante “e-Marketing”
y otras herramientas como el “Sistema de Embudo” tenga un
alto nivel de tráfico, es decir visitas de potenciales
clientes. Dinámico por ningún concepto infiere
manejo de contenido, bases de datos, etc.
Estático: Un site estático es un site que no provoca
en el cliente el interés de volver a visitarlo ya que el material que se presenta no es actualizado de ninguna
manera, no hay nuevas ofertas, ni nuevos productos, ni
nada que motive a la persona a regresar. Por
lo tanto, este tipo de Web Site no genera suficientes visitas para justificar su existencia o costos. No sirve los
intereses de la empresa, grande o pequeña. Incluso
este puede tener todos los avances tecnológicos, manejo
de contenido, bases de datos, animación Flash o Swift,
programación “Taylor Made”, etc.
Estructura: para las pequeñas empresas la regla es:
mientras más simple y básica sea la estructura mejor van
a ser los resultados. Millones de personas en el
Hemisferio Occidental no poseen los recursos o el
conocimiento para poder “navegar” en un sitio Web sofisticado. Los sistemas operativos de sus máquinas no son adecuados, muchos todavía están usando, Windows versión
3.11
Sigue
en la próxima columna....
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Viene de la anterior columna. Programas para la construcción de
un Web site
Existen numerosos programas en el mercado usados por
los desarrolladores entre ellos podemos mencionar: Dream
Weaver, Front Page (programas comerciales genéricos),
Pnuke y PostNuke (programas Open Source, o sea,
gratuitios).
También tenemos los Programadores o
Desarrolladores que crean una programación específicamente
diseñada para las necesidades de la empresa. Pero
ojo, mucho ojo, un programador o desarrollador puede hacerles más daño que bien, si este no es un “experto con experiencia real” y/o carece de “ética profesional”.
En fin, para el pequeño empresario le es mucho más
factible que la persona o entidad que le construya su
sitio use programas comerciales o los de Open Source.
También que la arquitectura sea lo más simple posible,
esto reduce el costo inicial y el de mantenimiento.
Pero aún más importante es que el empresario mismo y/o
sus empleados lo pueden mantener, haciendo de este proyecto algo costeable, y no una carga económica para la empresa.
Donde Hospedar su sitio Web (Web Hosting)
Existen literalmente cientos de miles
de sitios para el hospedaje de sitios web, incluso algunos
gratis. Los dos servidores más populares para
hospedaje son Windows y Linux.
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En el momento de
elegir cual es el más conveniente hay muchos elementos que considerar, tales como:
Si necesita un “Servidor Dedicado” o puede compartir
el servidor, para un site pequeño, con un trafico que no
sea tipo periódico, un servidor compartido sería lo más
factible.
La ubicación física del servidor. No es lo mismo un
servidor en Guatemala, por mencionar un país, que un
servidor en los EE.UU. o en la India. Esto influye
en dos aspectos. Primero, la confiabilidad del proveedor.
Segundo, la propagación y velocidad de
conectividad.
Los paneles de controles deben ser “amistosos” y su
equipo técnico debe de tener “control total” sobre el
panel y todas sus funciones.
El Soporte Técnico del proveedor es en mi
opinión lo más importante a considerar. NO haga negocios con
intermediarios. Asegurase que el proveedor sea dueño del servidor.
También, es importante que el equipo humano de Servicio este ubicado en la
misma ciudad donde estén los servidores. Esto le asegura un servicio de
soporte técnico y mantenimiento confiable y “rápido”. Con la transferencia a
la India de los servicios de tecnología en los EE.UU. esta es un
problemática frecuente.
Es importante el poder tener contacto
telefónico 24 horas al día con el proveedor.
Hemos tocado solamente los aspectos que
consideramos más básicos, el tema es muy extenso. Siempre van a ver
muchas opiniones y sugerencias. Recuerden que el Internet todavía
“esta en pañales”.
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In only a few short months I've
achieved the ultimate Internet "fantasy" of making a lot of money from a
simple (almost primitive) web site that runs itself virtually on complete
autopilot. Starting from scratch I banked over $51,351.94 my first 6 1/2
months online, just working part-time out of the corner of my living room.
Now today at age 31, I've gone on to earn over 7-figures.
How did I go from a standing start to banking mega
profits?
To do that, what I think you really need are these inner secrets to mega
internet success. This has nothing to do with search engines, pay-per-clicks.
It doesn't have anything to do with any of the tactical stuff. It's
all a lot of stuff that goes on in your head.
* Secret #1: Cheerful Expectancy *
One of my biggest mentors is Earl Nightingale. He passed away several years
ago but you need to get everything he recorded at Nightingale.com. He has a
program called "Lead The Field" and "The Strangest Secret." Just
listen to that thing over and over again. He talks about cheerful
expectancy.
There's a big difference between having expectancy versus hoping or wishing
something is going to occur. When you have that cheerful expectancy,
you know it's going to occur. And that doesn't just come from being
"Pollyannaish" or having rose-colored glasses.
It comes from having knowledge. And you get that
knowledge from studying in your field whatever it is. It could be Internet
marketing or it could be neurology. That means reading, studying and buying
everything and absolutely immersing yourself in it.
I learned from Earl Nightingale that if you want to be an expert, you spend
an hour a day reading on whatever subject that you're interested in, that
you want to be an expert on. So I said, "Well, what would happen if I read
for three hours a day?"
I just started learning as much as I possibly could, and that knowledge
gives you the confidence to know that you have that positive expectancy.
Your expectations determine your results.
* Secret #2: Do one proactive thing a day *
You don't need to do 100 things a day. Just get that one proactive
thing a day. So each little brick builds a big wall for you.
Trust me it's easy to be overwhelmed with hundreds of tasks. You're
like, "Oh, we need to do e-zine ads and free-for-alls and pay-per-click
search engines, and I need to do all this other stuff." Ahhhhhhhhhhh!
But just relax and do one task a day.
Your action will create more and more and more action for you. You simply
need to make a commitment to do one proactive thing a day no matter what.
Even if you're dead tired and worked a 14-hour day - come home and mail one
letter or send out one joint venture proposal. I'm telling
you - just these little tiny proactive things will have an immense impact.
Most everyone has heard of the '80/20 rule' or the Pareto Principle. It says
that 20% of your actions produce 80% of your results, and the other way
around. 80% of your work only creates 20% of your results.
So go back and look where your successes came from, and I know that they're
from a tiny little group of actions. So if you just get that one
proactive thing a day (from the 20% group) that is going to propel you
further, that's going to bring you to where you want to be.
Make it a point to focus on those "20% activities". In Stephen Covey's
famous work "7 Habits of Highly Effective People" he calls these activities
"important but not urgent".
... Viene de la anterior columna.
One of my Apprentices, Peter Woodhead,
from the UK is a perfect example of simply doing one proactive thing
a day.
A lot of Apprentices bolted out of the gate during our one year
program but Peter was an Internet newbie and he also had a full time
job so he was a bit slower getting started. However, he took my
advice and simply managed to do one proactive thing every single day.
No matter how big or how small. It could be writing one
autoresponder message or it might have been writing 50 headlines. No
matter the day - Peter was moving ahead. And not surprisingly his
project was completed before many of the other Apprentices were
finished.
* Secret #3: Decision *
This is such a big point. A lot of people have so many problems
with decision. That's because they don't like it because it cuts
off other options. But frankly that's exactly what you want.
You want to cut off other options.
One of our top apprentices, Cindy Kappler, WebAdMagic.com, had no other
option but to succeed because she quit her job. Now I'm not
encouraging you to do that if you still have a real job but it does
prove if you cut off your options, you're much more motivated.
Successful people make decisions quickly.
There's a magic of attraction when you make your decision. However, when
you're hemming and hawing, you don't experience this magic. I
don't want to get into too much woo-woo or metaphysical or spiritual
stuff.
But there's this magic of attraction. I can't even
explain it. When you set your mind up that you're going to do this,
all of a sudden, at the next dinner party you're attending you meet
somebody that can help you get to where you want to go. Is that
luck or is that something else?
I don't think it's luck.
It's like once the decision is made your mind is tuned into the solution
and all kinds of 'freaky' coincidences and occurrences happen.
And that brings me to another important point about
decisions - fail quickly. Don't be afraid of failure. A
lot of people are so afraid of screwing up, or making a mistake that
they are forever frozen. Who the hell cares?
Screw up quickly! I screw up all the time. And you want to
fail quickly.
That's the great part about the Internet. You want to go out there
and find out if your dumb idea is going to work right away. You can do
it in days instead of months.
Sometimes hours and if it doesn't work, you move on. You say, "Next!"
Look, I know a lot of people who are working on their products for the
last two, three, four years. Get the damned thing out! You
just make it better as you go along.
InstantSalesLetters.com, our first product was not where it is now.
We've added a ton of stuff to it and made it better. But I just
wanted to see if the thing was going to sell.
It wasn't complete and utter rubbish, as my British friends say, but it
was enough that it made the point. It found out if there was a
marketplace for it. So find out.
Some people like to go around at dinner parties and so on and say, "I'm
writing a book. I've been writing a book for five years. I'm
an author."
Uh huh...
I can show you 6 different ways to have your book done in days. It's a
cop-out and complete B.S. Bottom line - make the decision to get the
product out there. See what happens and fail quickly.
Now get out there and do it!
(c) Surefire Marketing, Inc.
Yanik Silver is
recognized as the leading expert on creating automatic, moneymaking
websites...and he still doesn't know how to put up a website.
He is the author, co-author or creator of several best-selling online
marketing books and tools, including his quickest and easiest way to
create a product to sell -http://www.PublicDomainRiches.com
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