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> Editorial

Sitios Web: Las Pequeñas Empresas
Autor: Lic. Genaro D. Salom

Cada día se nos hace más obvia la necesidad de que para poder competir exitosamente la presencia en el Internet es una herramienta indispensable. El tener una cuenta de correo electrónico no es, por ningún concepto, la solución.  Presencia en el Internet significa el tener un Sitio Web propiamente hospedado y que este sea dinámico, opuesto a estático.

Muchas de las pequeñas empresas están dándose cuenta de que, de hecho, esta importante herramienta (Web Site) es de suma importancia para el crecimiento y la inserción en los mercados nacionales e internacionales y la recopilación de informaciones importantes para la empresa.  Pero dado a los costos, conocimientos, mantenimiento y, siendo quizás la más importante razón, el temor a las NTIC’s (Nuevas Tecnologías de la Información y Comunicación) miles de miles de empresarios no han dado el salto tecnológico, lo que puede significar el éxito o el fracaso.


Es importante adquirir los conocimientos necesarios para lograr el más importante paso de cualquier empresa, la presencia en la Web. Por ello veamos brevemente lo que conlleva el poder tener una página Web.

Estructura del sitio Web

Existe un compromiso entre funcionabilidad y estética.  En otras palabras, a un costo x, a veces sumamente alto, se puede tener un sitio Web fabuloso; pero esto no significa que este sea funcional o que sea dinámico.  Por otro lado, es factible tener un sitio Web sencillo a un costo accesible que sirva a la empresa, no la empresa sirviendo al Web Site y que a la vez sea dinámico también.

Dinámico: significa que este, mediante “e-Marketing” y otras herramientas como el “Sistema de Embudo” tenga un alto nivel de tráfico, es decir visitas de potenciales clientes.  Dinámico por ningún concepto infiere manejo de contenido, bases de datos, etc.

Estático: Un site estático es un site que no provoca en el cliente el interés de volver a visitarlo ya que el material que se presenta no es actualizado de ninguna manera, no hay nuevas ofertas, ni nuevos productos, ni nada que motive a la persona a regresar.  Por lo tanto, este tipo de Web Site no genera suficientes visitas para justificar su existencia o costos. No sirve los intereses de la empresa, grande o pequeña.  Incluso este puede tener todos los avances tecnológicos, manejo de contenido, bases de datos, animación Flash o Swift, programación “Taylor Made”, etc.


Estructura: para las pequeñas empresas la regla es: mientras más simple y básica sea la estructura mejor van a ser los resultados. Millones de personas en el Hemisferio Occidental no poseen los recursos o el conocimiento para poder “navegar” en un sitio Web sofisticado.  Los sistemas operativos de sus máquinas no son adecuados, muchos todavía están usando, Windows versión 3.11
Sigue en la próxima columna....

 ****************************************


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... Viene de la anterior columna.
Programas para la construcción de
un Web site

Existen numerosos programas en el mercado usados por los desarrolladores entre ellos podemos mencionar: Dream Weaver, Front Page (programas comerciales genéricos), Pnuke y PostNuke (programas Open Source, o sea, gratuitios).

También tenemos los Programadores o Desarrolladores que crean una programación específicamente diseñada para las necesidades de la empresa.  Pero ojo, mucho ojo, un programador o desarrollador puede hacerles más daño que bien, si este no es un “experto con experiencia real” y/o carece de “ética profesional”.

En fin, para el pequeño empresario le es mucho más factible que la persona o entidad que le construya su sitio use programas comerciales o los de Open Source. También que la arquitectura sea lo más simple posible, esto reduce el costo inicial y el de mantenimiento.  Pero aún más importante es que el empresario mismo y/o sus empleados lo pueden mantener, haciendo de este proyecto algo costeable, y no una carga económica para la empresa.

 

Donde Hospedar su sitio Web (Web Hosting)
  
Existen literalmente cientos de miles de sitios para el hospedaje de sitios web, incluso algunos gratis.  Los dos servidores más populares para hospedaje son Windows y Linux. 

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En el momento de elegir cual es el más conveniente hay muchos elementos que considerar, tales como:


Si necesita un “Servidor Dedicado” o puede compartir el servidor, para un site pequeño, con un trafico que no sea tipo periódico, un servidor compartido sería lo más factible.

La ubicación física del servidor. No es lo mismo un servidor en Guatemala, por mencionar un país, que un servidor en los EE.UU. o en la India.  Esto influye en dos aspectos. Primero, la confiabilidad del proveedor. Segundo, la propagación y velocidad de conectividad. 

Los paneles de controles deben ser “amistosos” y su equipo técnico debe de tener “control total” sobre el panel y todas sus funciones.

El Soporte Técnico del proveedor es en mi opinión lo más importante a considerar.  NO haga negocios con intermediarios. Asegurase que el proveedor sea dueño del servidor.  También, es importante que el equipo humano de Servicio este ubicado en la misma ciudad donde estén los servidores. Esto le asegura un servicio de soporte técnico y mantenimiento confiable y “rápido”. Con la transferencia a la India de los servicios de tecnología en los EE.UU. esta es un problemática frecuente.

Es importante el poder tener contacto telefónico 24 horas al día con el proveedor.


Hemos tocado solamente los aspectos que consideramos más básicos, el tema es muy extenso.  Siempre van a ver muchas opiniones y sugerencias.  Recuerden que el Internet todavía “esta en pañales”. 
_______________________
Lic. Genaro D. Salom
http://www.pymesdominicanas.com


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  > Secretos del Éxito Empresarial

Three Inner Secrets of Internet Success

By Yanik Silver
http://www.SurefireMarketing.com

===================================

In only a few short months I've achieved the ultimate Internet "fantasy" of making a lot of money from a simple (almost primitive) web site that runs itself virtually on complete autopilot. Starting from scratch I banked over $51,351.94 my first 6 1/2 months online, just working part-time out of the corner of my living room.

Now today at age 31, I've gone on to earn over 7-figures. 

How did I go from a standing start to banking mega
profits?

To do that, what I think you really need are these inner secrets to mega internet success.  This has nothing to do with search engines, pay-per-clicks.  It doesn't have anything to do with any of the tactical stuff.  It's all a lot of stuff that goes on in your head.

* Secret #1: Cheerful Expectancy *

One of my biggest mentors is Earl Nightingale. He passed away several years ago but you need to get everything he recorded at Nightingale.com. He has a program called "Lead The Field" and "The Strangest Secret."  Just listen to that thing over and over again.  He talks about cheerful expectancy.

There's a big difference between having expectancy versus hoping or wishing something is going to occur.  When you have that cheerful expectancy, you know it's going to occur.  And that doesn't just come from being "Pollyannaish" or having rose-colored glasses. 

It comes from having knowledge.  And you get that
knowledge from studying in your field whatever it is. It could be Internet marketing or it could be neurology. That means reading, studying and buying everything and absolutely immersing yourself in it.

I learned from Earl Nightingale that if you want to be an expert, you spend an hour a day reading on whatever subject that you're interested in, that you want to be an expert on. So I said, "Well, what would happen if I read for three hours a day?" 

I just started learning as much as I possibly could, and that knowledge gives you the confidence to know that you have that positive expectancy. Your expectations determine your results.

* Secret #2:  Do one proactive thing a day *

You don't need to do 100 things a day.  Just get that one proactive thing a day.  So each little brick builds a big wall for you.  Trust me it's easy to be overwhelmed with hundreds of tasks.  You're like, "Oh, we need to do e-zine ads and free-for-alls and pay-per-click search engines, and I need to do all this other stuff." Ahhhhhhhhhhh!

But just relax and do one task a day.

Your action will create more and more and more action for you. You simply need to make a commitment to do one proactive thing a day no matter what. Even if you're dead tired and worked a 14-hour day - come home and mail one letter or send out one joint venture proposal. I'm telling
you - just these little tiny proactive things will have an immense impact.

Most everyone has heard of the '80/20 rule' or the Pareto Principle. It says that 20% of your actions produce 80% of your results, and the other way around.  80% of your work only creates 20% of your results.

So go back and look where your successes came from, and I know that they're from a tiny little group of actions.  So if you just get that one proactive thing a day (from the 20% group) that is going to propel you further, that's going to bring you to where you want to be.

Make it a point to focus on those "20% activities". In Stephen Covey's famous work "7 Habits of Highly Effective People" he calls these activities "important but not urgent".

Sigue en la próxima columna....

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One of my Apprentices, Peter Woodhead, from the UK is a perfect example of simply doing one proactive thing a day.
A lot of Apprentices bolted out of the gate during our one year program but Peter was an Internet newbie and he also had a full time job so he was a bit slower getting started. However, he took my advice and simply managed to do one proactive thing every single day. No matter how big or how small. It could be writing one autoresponder message or it might have been writing 50 headlines. No matter the day - Peter was moving ahead. And not surprisingly his project was completed before many of the other Apprentices were finished.

* Secret #3:  Decision  *

This is such a big point.  A lot of people have so many problems with decision.  That's because they don't like it because it cuts off other options.  But frankly that's exactly what you want.  You want to cut off other options.

One of our top apprentices, Cindy Kappler, WebAdMagic.com, had no other option but to succeed because she quit her job.  Now I'm not encouraging you to do that if you still have a real job but it does prove if you cut off your options, you're much more motivated. Successful people make decisions quickly.

There's a magic of attraction when you make your decision. However, when you're hemming and hawing, you don't experience this magic.  I don't want to get into too much woo-woo or metaphysical or spiritual stuff. 

But there's this magic of attraction.  I can't even
explain it.  When you set your mind up that you're going to do this, all of a sudden, at the next dinner party you're attending you meet somebody that can help you get to where you want to go.  Is that luck or is that something else? 

I don't think it's luck.

It's like once the decision is made your mind is tuned into the solution and all kinds of 'freaky' coincidences and occurrences happen.

And that brings me to another important point about
decisions - fail quickly. Don't be afraid of failure.  A
lot of people are so afraid of screwing up, or making a mistake that they are forever frozen.  Who the hell cares?
Screw up quickly!  I screw up all the time.  And you want to fail quickly. 

That's the great part about the Internet.  You want to go out there and find out if your dumb idea is going to work right away. You can do it in days instead of months.
Sometimes hours and if it doesn't work, you move on.  You say, "Next!"

Look, I know a lot of people who are working on their products for the last two, three, four years.  Get the damned thing out!  You just make it better as you go along.

InstantSalesLetters.com, our first product was not where it is now.  We've added a ton of stuff to it and made it better.  But I just wanted to see if the thing was going to sell.

It wasn't complete and utter rubbish, as my British friends say, but it was enough that it made the point.  It found out if there was a marketplace for it.  So find out. 

Some people like to go around at dinner parties and so on and say, "I'm writing a book.  I've been writing a book for five years.  I'm an author." 

Uh huh...

I can show you 6 different ways to have your book done in days. It's a cop-out and complete B.S. Bottom line - make the decision to get the product out there.  See what happens and fail quickly.

Now get out there and do it!

(c) Surefire Marketing, Inc.


Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website.

He is the author, co-author or creator of several best-selling online marketing books and tools, including his quickest and easiest way to create a product to sell -
http://www.PublicDomainRiches.com



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